"AARP is keen to change how older people are portrayed in media and advertising and has tapped Cindy Gallop, an outspoken consultant and former advertising executive, to get its message out. By reducing stereotypes and bringing attention to ageism, the advocacy group is hoping to cut down on the discrimination that older Americans could face particularly in the workforce." - The Wallstreet Journal
Ageism is a huge business issue. Our economy is failing to benefit from the commitment, experience, skills, creativity and influence of older workers because they are dismissed and discriminated against in the workforce.