Ageism is a huge business issue. Our economy is
failing to benefit from the commitment, experience, skills, creativity
and influence of older workers because they are dismissed and
discriminated against in the workforce.
Client: AARP
"AARP is keen to change how older people are portrayed in media and
advertising and has tapped Cindy Gallop, an outspoken consultant and
former advertising executive, to get its message out. By reducing stereotypes and bringing attention to ageism, the
advocacy group is hoping to cut down on the discrimination that older
Americans could face particularly in the workforce." - The Wallstreet Journal